Accelerate Your Business
Marketing at the intersection of big-agency experience and start-up smarts.
About
KS Consulting & Capital LLC:
Big agency best practices + start-up smarts to accelHERate your business.
KS Consulting & Capital started when Kelley Skoloda, author and award-winning marketer, launched a consultancy that combines the best of big agency brand marketing with the smarts and agility of the many start-ups she has encountered through her angel investing work.
As a result, clients get world-class thinking with challenger brand application - and they appreciate working directly Kelley and her hand-picked partner experts.
Consulting
Brand Marketing | Brand Partnerships| Marketing to Women and Moms
Brand marketing, especially when it connects brands, businesses and organizations to their female audiences, is at the heart of our consulting work. Kelley is selective about the KS client roster. She personally leads and works on each client engagement and then taps a team of seasoned agency veterans and partner resources, specially selected for each assignment.
Our offerings solve problems and accelerate your business:
- NEW! InnovateHer Lab: A live, fast-paced, online, discovery and solutions-based, facilitated forum that focuses on solving YOUR innovation challenge by engaging in pitch screenings, a la Shark Tank, with high-potential start-ups.
- NEW! KS On Demand: consulting when you need it.
- SPARKetingTM Go-to-Market: big brands can learn a great deal from start-ups about employing a challenger brand marketing approach. SPARKeting leverages small sparks to drive big results via Shared, Paid, earned Attention, Resident assets and Key influencers.
- MembHERshipTM: for most professional trade associations, membership is stagnant or declining. With more women now graduating with advanced degrees, boosting female membership can accelerate growth. MembHERship is a proprietary approach that helps trade associations engage female members and prospective members, influencers and innovative partnerships.
- KSConnect Brand Partnerships: 82 percent of US companies say it's important to work with innovative partners, like start-ups. But where do you start?KS Connect enables you to assess and map connections to a robust network of hot influencers, cutting-edge agencies, iconic brands and emerging start-ups in a fast, four-step process - Purpose, Pipeline, Screen, Partner.
- StratComm Plan: need a strategic counselor? Kelley's broad experience in the food, CPG, wellness, appliance, retail, healthcare and technology categories and translates to creative ideas for her clients. StratComm Plan includes: competitive audit, customer conversation, message mapping, SPARKeting plan, vendor recommendations, 2 days on-site and advisor services.
- Master Your Brand: define the why, who and what of your brand on the road to creating a master brand map that includes positioning, mission, narrative, brand values and key messages.
- InfluencHER: We offer expert counseling on marketing-to-women & moms for your in-house or agency team or for a new business pitch.
- KS-in-Residence: Let us help you fill a temporary vacancy with an interim marketing executive or CMO-in-residence.
Capital
Angel Investing | Advisor | Board Member
Helping bring dreams to life in partnership with smart, motivated, creative women is a passion of Kelley's. That's why she is a co-founding member of the Next Act Fund, whose mission is to invest in early-stage, women-owned/led companies, to help women grow their personal wealth. The net result positively impacts not only the women involved, but the region and the nation as well. Kelley also serves as co-chair of the Investment Committee, in charge of screening, as well as a due diligence lead.
Connect with us if you:
- Are a female founder of an early-stage company seeking angel capital and already have a lead investor
- Would like to attend a Next Act Fund screening meeting as a participant or an observer
- Are an entrepreneur or an accredited investor who is curious about angel investing
- Need a media resource to discuss female-focused angel investing
Accessing Services:
KS Consulting & Capital can be tapped for a range of engagements to best suit your needs:
Projects: usually ranging from a few weeks to a few months, KS Consulting & Capital can step in to help your company or organization with a project when your internal team is stretched too thin or lacks specific expertise. Projects typically require Kelley Skoloda, plus KS Consulting team members and are are budgeted according to agreed upon scope and deadlines.
A Day of Expertise: Hire us for a day to help with strategic counsel, new business pitches, speaking engagements and super short-term work that requires a day, or a couple of days of time (8 hours of work and travel included in day rate).
Input for a Hour (or Two): need a quick infusion of brainpower? These assignments only require a few hours to help with brainstorming, a quick point of view, an expert interview or input on connections within Kelley's network.
Boards of Directors and Advisory Boards: for public and private companies.
Start-Up/Non-Profit: Kelley will give special consideration on hourly and day rates for start-ups and non-profits when she is engaged as an advisor.
Please contact Kelley for rates and project estimates.
Work
KS Consulting & Capital's portfolio includes working with respected organizations and global brands, thought leadership and speaking engagements, advising emerging brands and investing in early-stage, women-owned ventures through the Next Act Fund. We find the learning transfer from big to small and vice-versa is amazingly beneficial - a big plus of working with KS.Our core emphasis is in health & wellness, consumer goods and consumer technology.
Innovation Screening & Solutions Lab
If you are a marketing or company leader trying to innovate and grow your brand, company or association, you may be experiencing a lack of resources, inspiration and time to problem-solve while the pressure to produce is immense (ugh). Especially in these changing times, it’s important to learn, adapt and pivot in your marketing and your business. Wouldn't it be helpful to think more like an entrepreneur and get access to inspiration and solutions for your
business and marketing challenges?
Clients often asked how I seem to learn so much, stay on top of trends and quickly apply them to my work. Having worked for dozens of major companies and now, having screened nearly 150 emerging ones, I have the distinct advantage of seeing BOTH big brand best practices and start-up smarts. It accelerates learning at an incredible pace and lets me apply those learnings to benefit my clients. Hearing the need for more inspiration and innovation (and let's face it, just a mindset boost), I'm enabling you to do the same and find innovative solutions to a current challenge.
Introducing the Innovation Screening & Solutions Lab. A live, fast-paced, online or in-person, discovery and solutions-based, facilitated forum that focuses on solving YOUR innovation challenge by engaging in pitch screenings, a la Shark Tank, with high-potential start-ups.
You'll leave the Lab equipped with:
- Increased entrepreneurial mindset and behavior
- Insights into the world of start-up screening, pace and decision-making
- Exposure to emerging businesses and trends that can be applied to your business
- Inspiration and solutions for your planning or innovation challenge
Format: (get ready, it's fun and fast paced!)
(Pre-work - video pitch reviews)
- Innovation Challenge Intro & Screening Guidelines
- Company 1 Screening (pitch, Q & A, discussion)
- Company 2 Screening (pitch, Q & A, discussion)
- Resolutions and Solutions
(Post-work - curated discussion and solutions summary and recommendations)
Are you planning, team building, launching new growth initiatives, focused on increasing membership or in need of fresh inspiration? These sessions are for you.
Intrigued? Request the free Innovation Start-Up Screener, below, to get started on your own.
Or, Want to learn more or book an Innovation Lab session? Just each out to Kelley for more information at kelley.skoloda@ksconsultingandcapital.com.
KS On Demand
Do you need more agility on your team in the form of fresh thinking, a sounding board or extra help with planning NOW or on an ongoing basis?
Without a commitment to a new hire or major consulting engagement?
KS On Demand is here for you. Four hours a month, all together or in one-hour increments, to help you and your team solve your most pressing challenges or provide ongoing counsel.
Want to learn more? Applications are currently being accepted. Submit your name and email below and we'll get you a questionnaire to see if we are the right fit.
Leadership
KS Consulting & Capital, led by Kelley Skoloda, hand-picks experienced, agency veterans and partner resources, depending on the needs of each engagement.
Kelley Skoloda, MBA
Brand Marketer | Author | Angel Investor
Kelley is the founder and CEO KS Consulting & Capital LLC. She is an expert at connecting brands to their female consumers, angel investors to female entrepreneurs and boards to female perspective. She is a co-founding member and co-chair of the Investment Committee of the Next Act Fund, a Pittsburgh-based angel investing group, comprised predominantly of women, that focuses on investing in female-led, early-stage companies.
Previously a Partner/Director of the global brand marketing practice for top-five PR agency, Ketchum, Kelley has garnered multi-million-dollar revenues and agenda-setting earned media for blue-chip brands like Whirlpool, GNC, Kellogg's, Kraft Heinz, Kimberly Clark, Mattel, Clorox, Toms and others. From Cannes to Canada and China to Costa Rica, her global experiences have enabled her to collect best practices and apply them to her client’s challenges.
As a trend-spotter and early adopter, Kelley is an influential voice on marketing-to-women from the stage to the page. Her business book, Too Busy to Shop: Marketing to Multi-Minding Women, was named a "must read" by Publishers Weekly. Kelley has spoken at global venues, including the Consumer Electronics Show, became a TODAY Show Parenting team Member, was named to the Pittsburgh PRSA Hall of Fame and was designated as one of the "most influential women in business" by the Pittsburgh Post-Gazette. Kelley and her work have been featured in HuffPo, Time.com, Fortune.com BRANDWEEK, PRWeek, C-SPAN and many other media outlets.
Kelley served on the SheKnows/BlogHer Advisory Board, PINK Magazine and Women@NBCU and sits on the board of RendrFX. Clients, colleagues, and other experts seek out her sound opinions, and she's been transparent about the uncommon ways she's blended her career, family life, and passion for learning in a way that’s positioned her as an advocate for working women and generational entrepreneurism.
News and Events
Westmoreland County Chamber of Commerce Women of Westmoreland Luncheon: https://web.westmorelandchamber.com/events/Women-of-Westmoreland-Luncheon-2265/details The Incline: https://theincline.com/2018/02/28/how-next-act-fund-is-bring-women-and-investing-together-in-pittsburgh/ TODAY Show.com: http://community.today.com/parentingteam/post/how-a-career-driven-mom-inspires-a-next-generation-of-founders-at-home PR Week: https://www.prweek.com/article/1440341/former-ketchum-director-kelley-skoloda-launches-ks-consulting-capital Earned Media Rising: http://www.earnedmediarising.com/?p=4332
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Contact
Want to talk or find a way to work together? Let's connect.
kelley.skoloda@
ksconsultingandcapital.com 412.897.3369
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